I recently had an interesting discussion: If you want to get malware onto a smartphone, what do you need to do to make the user install? Well, it depends technically pretty much on the smartphone. But from a user perspective it is fairly simple: Write an app a lot of people want. How do you do that? Well, wait for a big event and piggy back on it.
Typically events like the Olympics or now the Football World Cup are events of that size. If you are able to develop an app, which gives you all the information of your favorite team, a lot of people will want to get it.
The same is obviously true (or even worse) on the Internet as such. Again, a free streaming service is a great idea â€“ you just need to update your Flash Player: FIFA World Cup Fake Streaming.
We kind of got used to it, no?