When I travel through Africa, the high piracy rate is often something we address. Not necessarily from a commercial perspective but much more from a security angle. We know that pirated software is often infected with malware and therefore used for criminal activities. However, the discussion is a difficult one as a lot of people do not really see the value of software as you cannot touch it. I sometime face discussions like a customer telling me that they hired a consulting company to assess their security and now they want Microsoftâ€™s help to fix the problems. We we talk about Microsoft Consulting Services, the customer tells me: â€œI am paying so much for your software, why do I have to pay for consultants as well?â€. It is often clear for them that consulting has a price but the value of software is what we have to â€œsellâ€ there.
Now, the government of Nigeria and Microsoft started to use music to fight Cybercrime (not only piracy). This is a thrilling way to spread the word and to address the target audience â€“ something I think you should look at.
Here you find the press release by the Nigerian government: EFCC, Microsoft, Employ Music To Fight Cybercrime
The music clip can be found.
And finally, a blog post but Tim Cranton, an Associate General Counsel at Microsoft: â€˜Maga No Need Payâ€™: Nigeria Gets Creative to Fight Cyber Scams
Have a lot of fun