IÂ wanted to make you aware of a very important announcement we made earlier today. As you know, Trustworthy Computing is all about Security,Â Reliability and Business Practices. Our house has a fourth pillar -Â Privacy – which we view as extremelyÂ important, not only in terms of the way we manage our customersâ€™ data, but more broadly in the way we earn and keep our customersâ€™ trust.
You may have heardÂ about the European Union Article 29 Working Party, which issued a statement in April to search providers concerningÂ Â search anonymization policies. A major part of their focusÂ is the length of time search companies store customer data. The Article 29 Working Partyâ€™s view is that this should be no more than six months.Â
Earlier today we announced that we support the Article 29 Working Partyâ€™s call for a common industry standard for search data anonymization methods and timeframes to help protect usersâ€™ privacy. We also said that whilst the timeframe is important, more important still is the adoption of strong data anonymization methods. I am glad we made this commitment and I hope that others will follow our lead and support the standard laid down by the Article 29 Working Party. To truly protect usersâ€™ privacy, it is imperative that all search companies adopt the same standard.
If you want to read more, read Peter Cullenâ€™s (our Chief Privacy Strategist) blog post: Microsoft Supports Strong Industry Search Data Anonymization Standards